GTM Intelligence
GTMVP
Eight AI agents that continuously map competitors, sharpen positioning, generate angles, score channels, and surface trends for post-PMF B2B SaaS founders.
gtmvp.com
Hi, I'm
Steve Kaplan
I spent 15 years moving $50M+ in paid media for other people. Then I built the thing I always wished existed.
Most marketers at this level give you a strategy deck. I give you the system that executes it, and the receipts behind every number.
I built GTMVP: eight AI agents that continuously map competitors, sharpen positioning, score channels, and surface the moves most founders are too close to see. Start with the free Smart Bidding Audit and find out exactly where your ad spend is leaking.
$50M+
Lifetime Ad Spend
10:1
Sustained ROAS
3.2x
Avg ROAS
9
Products Shipped Solo
Operator credentials
15 years. $50M+ managed. 9 products shipped. All solo.
- +10:1 sustained ROAS at $2M+/mo spend across Google and Meta.
- +3.2x average ROAS across 100+ clients and $50M+ in spend. The lifetime number, not a cherry-picked peak.
- +9 products shipped solo with Claude Code, including GTMVP and Attribyte.
- +Google Partner. Facebook Blueprint Certified. Klaviyo Partner. Amazon bestselling author (2023).
+100+ clients served across paid media, growth, and marketing ops.
+17K+ LinkedIn followers. Writing on AI-powered growth since 2023.
Free. No sales call required. Takes under 5 minutes.
Track Record
Numbers Don't Lie
Every claim has a number. Every number has a story. Here's the proof.
$50M+
Lifetime Ad Spend Managed
3.2x
Avg ROAS
100+
Clients Served
9
AI Products Shipped
My Operating Principles
Grand Slam Offers
Make offers so good people feel stupid saying no. Every campaign I build starts with an irresistible offer, not just clever ad copy.
3.2x Average ROAS
For every $1 spent on advertising, I average $3.20 back across all campaigns. That's the lifetime number, not a cherry-picked peak.
Leads First
It's hard to be poor with leads banging down your door. I build systems that generate qualified leads on demand.
Builder Not Advisor
Most consultants give you a deck. I build the system that executes it. I write the code. I deploy the infrastructure.
Client Case Study
B
BarkBox
via Click Then ConvertD2C subscription service for dog owners. Needed aggressive growth while maintaining CAC efficiency.
204%Increase in Conversions
254%Increase in ROAS
31%Decrease in Cost/Click
“He understands the big picture yet focuses on the metrics that matter - Cost to Acquire a Customer and New Customers Acquired.”
Todd Kane, VP Growth, BarkBox
About
Operators do not code. Engineers do not run $50M in live spend. I do both.
15 years in growth marketing. 9 products shipped solo. The rare combination that lets me build the system and run it.
The Short Version
A year ago I was "just" a growth marketer with $50M+ in lifetime ad spend. Good at my job. But watching AI reshape everything.
I didn't hire a dev team. I didn't wait for permission. I started building. Claude Code became my engineering partner. Nine products later, I'm shipping faster than most funded startups.
For 15 years I ran paid media for other people: $50M+ in lifetime spend across Google and Meta, $300K+/month at peak, a 10:1 sustained ROAS at scale. In 2026 I left the in-house seat to go all in on my own products.
Now I build the systems I always wished existed. GTMVP, the paid media OS for founders still logging into the ad account themselves. Attribyte, the attribution platform that measures whether any of it actually worked. The marketing and the engineering, run by the same person.
Google PartnerFacebook Blueprint CertifiedKlaviyo PartnerPublished Author
Published Author
Marketing, Sales and Service with AI
Practical frameworks for implementing AI in growth teams.
The Journey
16
Click Then Convert
Founded performance marketing agency. Scaled to manage $50M+ in client ad spend.
20
BarkBox Partnership
Delivered 204% increase in conversions, 254% ROAS improvement for D2C subscription leader.
23
Published Author
Released 'Marketing, Sales and Service with AI.' Number 1 Amazon bestseller.
24
AI Builder Era
Shipped 9 AI products solo using Claude Code. DocDoctor.ai, GTMVP, ClaudeSkillsHQ, and more.
26
Went Solo. Full-time.
Left the in-house seat to build full-time. GTMVP and Attribyte are the focus. Operators do not code. Engineers do not run $50M in live spend. I do both.
Core Expertise
1
Growth Marketing
D2C brand optimization, customer acquisition, attribution modeling. $2M+/month peak budgets.
2
AI Development
Building production AI products using Claude Code. Voice-to-text, EHR integration, predictive analytics.
3
Marketing Technology
Full-stack martech implementation. BigQuery, dbt, PostHog, Hightouch, Looker Studio.
4
Paid Media
Meta, Google, TikTok at scale. Performance creative, audience architecture, conversion optimization.
Build velocity
9 products shipped solo. All live.
Not prototypes. Not Figma mocks. The grid below is the evidence that I actually build, not just advise. GTMVP and Attribyte are the active products. Everything else is proof of what the operator can do with a clear problem and enough time.
Developer Tools
ClaudeSkillsHQ
140+ verified Claude MCP skills installable in one command. Built because the ecosystem needed a registry.
claudeskillshq.com
Healthcare
DocDoctor.ai
AI-powered healthcare platform for value-based care intelligence. Full-stack, solo-built.
demo.docdoctor.ai
MarTech
SynapMarketing
16 AI agents wired together to run core marketing department functions without headcount.
synapmarketing.com
EdTech
AIHomeworkHelp
Free AI tutor covering all subjects. Built to make learning support accessible, not to monetize desperation.
aihomeworkhelp.net
EdTech
StudentAIDetector
AI-generated content detection at 99.4% accuracy. Companion to the homework help side.
studentaidetector.com
Tools
VentureVault
Curated startup ideas for builders who want a starting point, not a consultant.
venturevault.space
Intelligence
CompetitorIntelligence.co
Real-time competitive signal for B2B teams. Tracks every public move competitors make.
competitorintelligence.co
Consumer
Barfliz
Social discovery app for nightlife. The consumer detour that proved the stack worked across verticals.
barfliz.com
No dev team. No VC funding. No agency.
Claude Code, clear thinking, and the willingness to ship.
Lead product
The paid media OS for
Series A founders still in the account.
You raised. You have a product people want. You are still logging into Google Ads yourself because nobody on your team has the pattern recognition to manage it at this budget. GTMVP is built for exactly that operator.
Free
$0no card required
Smart Bidding Audit
14 checkpoints across your bidding strategy, campaign structure, and signal quality. Know exactly where Google is misallocating your budget.
- +Bidding signal audit across campaigns
- +Budget allocation scoring
- +Conversion action quality check
- +Audience layer diagnosis
- +Priority fix list with estimated impact
$129
$129delivered in 24 hours
Operator Diagnostic
22 modules. Written by an operator who has personally managed $50M+ in Google and Meta spend. No templates. No agency boilerplate.
- +22-module deep diagnostic
- +Campaign-level analysis with specific findings
- +Ranked fix list with dollar-impact estimates
- +Channel mix assessment
- +90-day execution roadmap
Done for you
$3,500+per month, capped clients
GTMVP Rebuild
We take over paid media strategy and execution. Capped at a small number of clients. Includes a 20% CPA reduction guarantee on qualifying accounts.
- +Full paid media strategy and execution
- +Eight-agent intelligence backend running weekly
- +Competitor mapping and positioning sharpening
- +Channel scoring and angle generation
- +20% CPA reduction guarantee on qualifying accounts
The backend
Eight specialized agents. Supervised, not autonomous.
GTMVP runs eight agents as the intelligence layer behind every engagement. They audit bidding signals, map competitors, sharpen positioning, and score channels on a weekly cycle. You get the output. You make the calls. The agents do not touch your ad account.
Agent infrastructure is supervised. Every output passes through operator review before it reaches you.
Bid Signal Auditor
Flags wasted spend in real time
Competitor Mapper
Tracks positioning shifts weekly
Positioning Sharpener
Finds the angle only you can own
Channel Scorer
Ranks where to allocate next dollar
Trend Monitor
Surfaces category signals before spend
Audience Architect
Diagnoses audience signal decay
Creative Analyst
Reads creative fatigue before it costs
Attribution Layer
Maps conversion path gaps
$50M+
Lifetime ad spend managed
10:1
Sustained ROAS at $2M+/mo
3.2x
Average ROAS
100+
Clients served
Attribution Platform
Attribyte. MTA, MMM, and incrementality in one platform.
I built Attribyte for marketing leaders at mid-market to enterprise B2B SaaS who need real measurement, not more dashboards. Most teams run three separate tools, get three conflicting answers, and make budget calls by gut. Attribyte puts all three measurement methods in one place so you can stop arguing about what is working.
Multi-Touch Attribution
Deterministic-primary identity resolution. Every touchpoint credited without relying on cookies as the primary path.
Marketing Mix Modeling
Spend-level signal across all channels. Understand incrementality at the portfolio level, not just last-click.
Incrementality Testing
Holdout-based lift measurement built into the platform. Stop guessing whether a channel is actually driving revenue.
Built for
VP Marketing, RevOps, and CMOs who need to answer the question their CFO keeps asking.
Privacy-first architecture. Deterministic identity as the primary path, probabilistic as the fallback. No third-party cookies required to get accurate attribution.
+Built by Steve. Not a third-party tool. Owned and operated.
+Cookieless-primary. Deterministic identity resolution first.
+All three measurement methods. One platform. No stitching.
Shipping Log
Built in Public, Documented in Real Time
Nine products shipped solo. Every commit is logged, every architecture decision is a real one, and the whole thing runs on a stack I can operate alone.
The builds are not demos. They are live products with real users, real errors, and real iteration cycles. That is what the commit history actually shows.
Primary stack:
ReactTypeScriptSupabasePythonClaude Code
How the loop works
- ✓Claude Code as primary engineering partner
- ✓Conventional commits, push to main, ship fast
- ✓Iterate on real usage data, not roadmap assumptions
- ✓Small focused files, explicit error handling throughout
What shipped
@Stevekaplanaigtmvp
TypeScript
Eight-agent GTM intelligence engine. Competitor mapping, positioning, channel scoring, and trend detection for post-PMF B2B SaaS founders.
attribyte
TypeScript
MTA, MMM, and incrementality in one platform. Built to replace the spreadsheet patchwork most growth teams run on.
bippinbarliz
TypeScript
Barfliz: social nightlife app with real-time location features and swarm-based venue discovery.
marketing-automation-os
Python
Synap: multi-agent marketing automation system. Audience segmentation, campaign triggers, and performance loops.
Active builds: GTMVP and Attribyte in continuous development. Commits most days.
Want operator eyes on your ad spend?
Smart Bidding Audit. 14 checkpoints. Free.
Ranked, scoped, dollar-attached.
Not ready to commit to a full GTMVP Rebuild yet? Start with the free Smart Bidding Audit: 14 checkpoints on your Google Ads, instant PDF, no call. Want it operator-written? The $129 Diagnostic ships in 24 hours: 22 modules, a written remediation plan, 7-day money-back. No sales call either way.
Running paid media now? Run the free Smart Bidding Audit on your domain.
How the ranking works
Every win gets two scores. Effort and lift.
Effort is what it costs you to ship: tooling, time, integration risk. Lift is dollars and hours back. I start with the fixes that lift profit fastest, with the least effort. Slow lifts go on the 60 or 90-day track. Anything that doesn't clear the bar gets cut.
Leaks I find on most accounts
- +18 conversion actions polluting Smart Bidding instead of 2 to 4 clean ones
- +$5K to $30K/month in paid media spent on broken audiences nobody noticed
- +PMax cannibalizing brand spend you already would have won for free
- +Attribution gaps that make every channel look like it's working, or none at all
How the Diagnostic runs
Step 1
Connect
Step 2
Signal audit
Step 3
Leak map
Step 4
Remediation plan
Step 5
Delivery
What it costs · what you get
$129Diagnostic
In 24 hours you get:
- +Ranked leaks. Each with dollars attached.
- +A Smart Bidding signal-stack audit your team will actually use.
- +A data baseline. No more arguing about what's working.
- +A written remediation plan. Execute with or without me.
✓ Start free: 14-checkpoint Smart Bidding Audit.
✓ 24-hour turnaround. No call.
✓ 7-day money-back.
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